Pets Place, Prins Petfoods and Koninklijke Hondenbescherming (Royal Association for the Protection of Dogs) are joining forces to improve canine welfare in the Netherlands and increase the recognition of the latter organisation. The three parties signed a long-term collaboration agreement at the Pets Place headquarters in Ede on 21 June.
As a market leader in pet stores, Pets Place has been dedicated to the welfare of all animals for years. When Pets Place director Ard Malenstein engaged in conversation with the Koninklijke Hondenbescherming, it immediately became clear that the organisations had many similarities: “Our mission and values align with each other,” he says. The same goes for Prins Petfoods, which organises courses and conferences for better animal welfare through Edupet, the knowledge centre of the Veenendaal family business. “The existing knowledge and expertise will be utilised in the collaboration for dog education,” says Marlou Mulders, commercial director at Prins. Another important aspect of the collaboration is a large-scale study on the positive influence of dogs in the workplace.
